We design and locally make African fashion, home décor and crafts products. Some of our products are made from recycled materials including old denim. Our products are locally produced by people from underprivileged backgrounds, including women who are ex prisoners and ex refugees. They form our little family. We help advance their skills and ensure they get fare income.
Our fashion items are non discriminatory. We are paying special attention to make clothes that fit women and men of larger body sizes who are often discriminated.
We are creating a digital platform that will enable volunteer designers and creative talents in different parts of the world to share skills in fashion design and production, crafts production, home décor design, entrepreneurship and mentorship with our women beneficiaries.
We want are selling our high quality, uniquely designed, sustainably and ethically made products in our retail stores, online via our e-commerce store, and on other online platforms.
Our customers love us because we listen, we are versatile, we are responsive, we are unique, and we think global but we remain local.